Impakt presents critical and creative views on contemporary media culture. We organize an annual festival and all year through events, internet projects, residencies and workshops.
Damir Zizic and Kristian Kozul will participate in the lounge conversation: Consuming Authenticity, along with the Dutch indipendent designer Jakob Kok, within the Impakt Festival 2016.
Brands, fashion and entertainment are shifting their goals to satisfy their consumers’ desire for authenticity. The middle class and its idealization of consumerism have lead to a whole array of “authentic” practices that have become part in every single aspect of our everyday lives. Bloggers are the new fashion icons, series are fan-based phenomena, and tourism is articulated as the experience of the real. From advertising to pop culture, an genuine present itself as a ready-to-go commodity.
Read more here.